1. Nikki only reviews products that she finds valuable and safe for the pet consumer.
2. Unless otherwise stated, reviews are uncompensated.
You may ask for a compensated review if you want to control more of the information in the review and have it branded with your logo. Nikki also does videos for companies who are looking for branded content. If you want Nikki to do a video review that you can use for your own site, control more of the information she presents, and have it branded with your logo, please email her for more information.
3. Email Nikki to see if she's interested in reviewing your product. If you make a variety of similar items, please send an entire product line of similar items (preferable for grooming items, toys, travel items, and treats, for example) to have them all included in a review.
4. FedEx, UPS, or USPS your product to Nikki at: Nikki Moustaki, 676A Ninth Ave. #321, New York, NY 10036. If you need a phone number, let her know via email.
5. Reviews will be either written or posted as a YouTube video (sometimes both), and then posted to Nikki Knows Pets. She will also post the review (and your links) to her social media base. Currently, her combined Facebook and Twitter family are over 59,000 pet lovers strong. She will also tag your company on Facebook and @ you on Twitter. You can also share the video and embed it on your website (or wherever else you want), and link to the review.
6. If your product is on Amazon.com, Nikki will link to your product there. She will also link to your website in the written review and on YouTube.
7. Reviews generally take 4 to 6 weeks from the time Nikki receives your product, but sometimes longer (or shorter). There is an opportunity for Nikki to bump your review to the top of the list and do a giveaway, too -- email her for more info on that.
Products That Nikki Moustaki Will Review
- Dog products
- Cat products
- Bird products
- Aquatic products
- Small mammal products
- Herpatile products
- Amphibian products
- "Alternative" pet products
- Housecleaning products
- Allergen reducing products
- Memorial items
- Decorative pet items
- Items outside of the pet category that pet owners may appreciate
- Anything you'd like to market to the pet consumer
- Special: Lyme Disease products, products that may help people heal or detox from the effects of Lyme Disease.
Products That Nikki Moustaki Will NOT Review
- Products that she deems dangerous for humans or pets
- Products that promote unkind training methods (prong collars, etc.)
- Lewd or racist products
- Pond products (Nikki is currently without a pond)
- Farm animal products (no farm yet!)
- Snakes and other terrestrial reptile products (Nikki is currently without reptiles)
- Products from companies that test on animals who live in inhumane conditions
Why Have Nikki Moustaki Review Your Products?
Nikki Moustaki is one of the nation's leading pet experts, having authored more than 35 books on pets and their care and training. She is a dog and bird trainer, but is also a "pet generalist," with knowledge ranging from horses to hermit crabs. She writes for many pet magazines, including Dog Fancy and Popular Dogs, and has been writing for Pet Product News for 14 years. She currently writes a blog for DogChannel.com called MUTTerings.
Nikki reaches over 56,000 pet people in her social media circles, and founded and runs the popular charity website, The Pet Postcard Project, where she raises food, toys, and funds for shelter animals.
Nikki's love of animals began very early. She had many animals growing up, including cats, dogs, and birds, and then started riding horses hunter/jumper style at 8 years old, spending many days in the barn with the horses, ponies, goats, and chickens, caring for these animals from dawn until dusk.
Her first job at 15 years old was in a grooming salon, washing dogs for $2.75 an hour, where she became knowledgable about grooming products. At 17, she was hired to work in a large pet store (which would eventually became a huge chain) as the "fish girl." Her job was to care for over 100 fish tanks, both fresh and salt water, and to help customers purchase and stock tanks. She started a fish hobby with 7 large tanks (salt and fresh) of her own, joined a fish club, and then started her own fish tank servicing business.
At 18, Nikki acquired her first baby lovebird, which set her on a path to a bird hobby, breeding and handfeeding thousands of baby birds. At the height of her bird keeping, she had over 120 birds in a variety of species. At 21, she went to work as manager of a bird store, then moved on to work for an independent pet retailer, where she learned everything about the pet products they sold. When she was 23, she stopped breeding birds and started rescuing them instead, taking in unwanted birds and finding them homes. She joined a bird club and started writing for Bird Talk magazine. She began training birds, and would go on years later to be the bird handler for the Tony Danza show (2005-2006).
By this time, Nikki had kept 5 cats, many bird species, a variety of aquatic turtles, tortises in several species, snakes, salamanders, hermit crabs (loads of them!), hamsters, gerbils, rats (furry and hairless), mice, guinea pigs, rabbits, and even a turkey. She had also grown up with Dobermans and a Pomeranian. Animals were her siblings and friends.
When Nikki was 28, she adopted her first shelter dog, Pepper. She started using bird training methods on him, and when that didn't work, she set about to learn everything she could about dogs and dog training. She apprenticed with a dog trainer for a few months, and then started training her friends' and neighbors' dogs, experimenting with a variety of methods. After a few years, she started a successful dog training business in NYC and began writing for magazines such as Dog Fancy, Popular Dogs, and Dogs USA.
In 2001, Nikki began writing books on birds, including Parrots for Dummies and several books in the Animal Planet pet care series. A few years later, she began writing books about the care and training dogs as well. In 2005, she volunteered at the ASPCA's behavior center, learning the appropriate positive reinforvement methods to train aggressive dogs.
In 2002, Nikki rescued a second shelter dog, Ozzie; in 2004 she pulled a stray mutt off the street, named her Lulu Belle, and kept her; in 2009 and 2010 Nikki adopted two more dogs, Pearl and Zoey, a mutt and a white Schnauzer, and in late 2012, adopted an apricot Poodle named Jazzy. She started working hands-on in dog and cat rescue in 2007, volunteering at a shelter and pulling dogs for a Schnauzer rescue. She currently fosters shetler dogs and helps them find the right homes. She also trains aggressive dogs pro-bono so that they don't end up inthe shelter system.
Today, along with her writing, Nikki consults with pet product companies on both their product research and development and their marketing strategies. She is an important link between their business and the consumer. She is also a survivor of Lyme Disease and works to help spread the message of tick prevention and safety for both dogs and humans.